Postales bien cool is just like me and you. Believing that a truly special touch is tangible, it is saved in a memory box for reminiscing and stays captured in handwriting with the most sincere feelings that we dare not say to other people. That's because for us, the "just because" is a time worth celebrating throughout the whole year. Tax included.
Like any other person who craved success and becoming a professional, I took the decision of studying an MBA outside of Puerto Rico. That diploma resulted in a big hole in my pocket once I started paying the loan.
One night, while browsing the internet, the idea of doing a line of post cards popped up. I wanted to do something different of what we are used to seeing that also expressed what we really want to express, how we want to express it. This had to be too cool so people felt the need to gift them to others without having it be a special occasion. That's how Bien Cool is born.